Who we are.

Jennifer Podkasik

Jennifer Podkasik is Founder and Chief Experience Officer of Arrowhead Communications. Jennifer is a Public Relations and Communications veteran with nearly 20 years of experience leveraging strategic and creative PR tactics that successfully help build brands and drive demand for products and services. She has spent the majority of her career working in the agency world on a variety of high-profile national accounts including The Hershey Company, ConAgra Foods, Jim Beam Brands, Purina Pet Care, and SKIL Tools.


Jennifer is a forward thinker with a track record of implementing creative, results-driven campaigns that have garnered numerous national and regional industry awards. She is an expert at leveraging her long-time relationships with both local and national media to secure placements across all media channels including top daily newspapers, national magazines, trade publications, online outlets and local and national television, including TODAY, Good Morning America and Fox & Friends. 


Prior to starting Arrowhead Communications, she was a Vice President at JSH&A Public Relations.






Abby Penich

Abby Penich is Partner & Chief Social Media Officer at Arrowhead Communications. Abby is a seasoned cross-functional marketing communications strategist with a foundation in utilizing digital and social media to drive brand affinity and top-line sales growth. Abby has nearly 20 years of experience across many industries including CPG, Health & Beauty, Healthcare, QSR and Entertainment.  She has worked client side, for agencies and as a consultant with clients including ConAgra Brands, Kraft Foods, McDonald’s Corporation, BIC and Warner Brothers.


Abby possesses a unique blend of strategic thinking and detail-oriented execution ensuring that strategies are delivered in a streamlined manner.  She excels at simplifying the complex and creating a manageable approach to implementing new strategies for her clients.  She has won numerous campaign and industry awards.


Prior to becoming a Partner at Arrowhead Communications, she was Director of PR & Social Media and Director of Content Marketing at ConAgra Foods.